- Pritzker Fellows
- Former Fellows
- Kara Swisher
Kara Swisher
Editor-At-Large at New York Magazine & Host of the “Sway” & “Pivot” Podcasts
Kara Swisher is the editor-at-large of New York Media, host of the Pivot podcast and executive producer of the Code Conference. She is also the host of the Sway podcast, a contributing writer to the New York Times Opinion section and appears weekly on CNBC.
Swisher was also the host of the Recode Decode podcast for five years, co-founded Recode and Code owner Revere Digital and, before that, co-produced and co-hosted The Wall Street Journal’s “D: All Things Digital,” with Walt Mossberg. It was the major high-tech conference with interviewees such as Bill Gates, Steve Jobs and many other leading players in the tech and media industries. The gathering was considered one of the leading conferences focused on the convergence of tech and media industries. She and Walt Mossberg were also the co-executive editors of a tech and media website, AllThingsD.com.
Swisher worked in The Wall Street Journal’s San Francisco bureau. For many years, she wrote the column “BoomTown,” which appeared on the front page of the Marketplace section and also on The Wall Street Journal Online at WSJ.com. Previously, Swisher covered breaking news about the Web’s major players and Internet policy issues and also wrote feature articles on technology for the paper. She has also written a weekly column for the Personal Journal on home issues called “Home Economics.”
Previously, Swisher worked as a reporter at the Washington Post and as an editor at the City Paper of Washington, D.C. She received her undergraduate degree from Georgetown University’s School of Foreign Service and her graduate degree at Columbia University’s School of Journalism.
Swisher is also the author of “aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web,” published by Times Business Books in July 1998. The sequel, “There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future,” was published in the fall of 2003 by Crown Business Books.
Seminars
"The Five Horsemen of the Techpocalypse"
Right now, aside from Saudi Aramco, the top five most valuable companies in the world are all tech giants: Microsoft ($1.36T); Apple ($1.29T); Amazon ($1.23T); Alphabet/Google ($919B); and Facebook ($583.7B). But as huge as those numbers are, they hardly quantify the impact that these behemoths have on politics, culture, business and, most of all, innovation. These are the makers of most of the tools we use daily and are critical to operating in the modern world.
Unfortunately, much of the effect of late has been deleterious and the big question for the next few years is how we can continue to innovate as power has become more concentrated than ever. Over my many years covering Silicon Valley, the chilling effect of big companies has been profound. Ask yourself, how easy it is to start an ad-based search engine, a social network, a major online retailer, a software operating system or an app platform when these companies completely cover the field with their money and power and might?
While it’s convenient to apply the catchall term “Big Tech” to them, they are not a monolith, and some in this group are further along in understanding that with great power comes great responsibility - and, more important, accountability. We’ll look at the playing field, the damage and what government, local and federal, can do about it to create smart policies over these indispensable platforms.
The class will have to prep by listening to some of my podcasts with guests, as well as a reading or two before each class.
This week's mob attack on the Capitol had a series of repercussions, including the active involvement of tech companies in tamping down the disinformation and hate speech they had long proliferated. No surprise, it became a debate about the power of tech and the regulations needed depending on what side you're on. We'll discuss what tech did, what it means and what happens next.
Special Guest: Kevin Roose, Tech Columnist for The New York Times and Author of "Futureproof: 9 Rules for Humans in the Age of Automation"
Suggested Listening & Reading:
- "If You Were on Parler, You Saw the Mob Coming" | Kara Swisher, Sway Podcast
- "In Pulling Trump’s Megaphone, Twitter Shows Where Power Now Lies" | Kevin Roose, The New York Times
This class will look at the journey of Microsoft, which was the first big tech company of the modern age to gain enormous power over the industry. We’ll review the history of that journey and how its antitrust trial led to the Internet market that it is today, much as the breakup of AT&T let to an explosion in the mobile phone market.
Special Guest: Frank Shaw, Lead Communications for Microsoft
The company has been most responsible for ushering in the recent Internet age when the late Steve Jobs introduced the iPhone on June 29, 2007. Since then, the company has sold 3 billion phones and has dominated the app market. While that has resulted in the creation of significant companies that never could have existed, like Uber, Instagram and more, it has also resulted in a stranglehold on the control over third-party developers by Apple. We’ll look at its current fight with those startups and discuss solutions.
Special Guest: Jason Fried, Founder and CEO of Basecamp
Suggested Reading:
- "Apple, Facebook Trade Barbs Over Privacy-Focused Business Models" | Tim Higgins, The Wall Street Journal
Of all the tech companies, none has more raw power than Google and its search engine. The development of the modern Internet owes much to the service that sorts it all out, but it also has created a monopolistic ecosystem in which no other player can compete. We’ll talk about how it got that way and also about the recent federal and state action against the company by the Justice Department.
Special Guest: Sridhar Ramaswamy, Co-Founder of Neeva and Ex-SVP of Ads at Google
Jeff Bezos is now the richest person in the history of the world, and the company he founded holds sway over most e-commerce, while also remaining innovative. But, it also has been in the crosshairs of regulators for both owning and competing in the marketplace, with a potential to misuse data (something Mr. Bezos admitted in recent Congressional testimony) and its questionable use of labor. As the pandemic has raged, Amazon is more powerful than ever and has continued its relentless march into new markets like healthcare and podcasting. Can anyone stop them?
Special Guest: Brad Stone, Senior Executive Editor for Technology at Bloomberg News and Author of "The Everything Store: Jeff Bezos and the Age of Amazon" and "Amazon Unbound: Jeff Bezos and the Invention of a Global Empire"
Short answer: Yes. And its CEO and founder, Mark Zuckerberg, who cannot be fired, is perhaps the most consequential leader of the current digital age and the most egregious violator of privacy. We will explore the impact of Facebook on politics, civil discourse and society, as well as explore its control of the digital advertising market. In this seminar, we will also discuss other services like Twitter, TikTok, Snapchat and Parler.
Special Guest: Alex Stamos, Director of the Stanford University Internet Observatory and former Chief Security Officer of Facebook
Suggested Listening & Reading:
- "Can Big Tech Make Sure That 2020 Is Not 2016?" | Kara Swisher & Guest Alex Stamos, Sway Podcast
- "A New-Media Showdown in Australia" | Kara Swisher, The New York Times
Special Guest: April Underwood, Founding Partner of the Angel Investing Collective #Angels, former Chief Product Officer at Slack and former Director of Product at Twitter
Who will lead the next Internet age, and what are the important components of it, is perhaps the most critical question for the future of the planet. Some areas to explore include tech related to climate change, cryptocurrency, automation, autonomous vehicles, robotics and artificial intelligence, as well as inroads China has made.
Special Guest: Kevin Roose, Tech Columnist for The New York Times and Author of "Futureproof: 9 Rules for Humans in the Age of Automation"