Institute of Politics

Jeff Larson

Republican Political Consultant

  • Fall 2023 Pritzker Fellow

  • Seminar Series: “Everything You Ever Wanted To Know About Primaries, Caucuses, Conventions & the 2024 Nominating Process for President”


A high energy, fiscally conscious, and goal-driven leader, Jeff Larson approaches each business and political opportunity with a data driven approach for innovation, creative problem-solving, and a collaborative management style. His proven ability to build and lead teams focuses on continuous and open communication, accountable and clear expectations, agreed upon outcomes and quantifiable results.

Larson is currently the CEO of the Roosevelt Group, a political and public affairs company. He served as the Director of the NRSC independent expenditure committee in 2019 and 2020. The Committee raised and spent $90 million dollars on behalf of Republicans running for the US Senate.

He served as a Senior Advisor to the 2017 Presidential Inaugural Committee. Having tapped Larson as CEO of the 2016 Republican National Convention, RNC Chairman Reince Priebus also asked Larson to remain a Senior Advisor to the RNC to help provide advice on the strategic and political decisions facing the Committee in the 2016 election season.

In 2015, Larson was named the CEO for the 2016 Republican National Convention. Larson controlled all aspects of designing, organizing and implementing the Convention in Cleveland, Ohio. One of the largest international media events, Larson managed a combined budget of $71 million dollars, 130 staff, 2,000 volunteers and over 15,000 members of the media. Highlights and challenges included:

  • Over 30 million viewers watched on TV and tens of millions more on-line.

In 2013, Larson was asked by the leadership of the National Republican Senatorial Committee to head the independent expenditure arm of the NRSC. Republicans had not held the majority in the Senate since 2007 and in 2014 needed six seats to retake the majority.

  • With a budget of approximately $55 million and a staff of three, Larson and his team helped defeat five incumbent US Senators on their way to gaining nine US Senate seats.
  • In what is now standard procedure, Larson created a unique team of outside pollsters and media and digital firms to develop a strategic approach to each race. Larson broke new ground by testing themes and messages utilizing traditional and emerging technologies. Working within the budget, Larson considered the data and carefully allocated and reallocated critical resources throughout the cycle.

In February of 2011, Larson was asked to assume the position of Chief of Staff of the Republican National Committee, led by Chairman Reince Priebus. Larson and Chairman Priebus inherited a $25 million debt on day one, unsure if they would be able to make payroll that first week. Responsible for budgeting, resource allocation and hiring, Larson and the Committee cut its debt and had $7 million in the bank after just six months.

  • Larson built a highly motivated, mission driven staff that succeeded in raising nearly $400 million, more than ever had been raised before.

With the Republican National Convention a year away, key leaders of the Convention asked Larson, in 2007, to take over leadership of the Minneapolis St. Paul 2008 Host Committee when it was in turmoil.

  • Larson led the effort to raise $58 million to accommodate a first-class convention.

With two other partners, Larson founded FLS Connect in April of 1999 with a staff of seven. As a Managing Partner, Jeff and his partners collaboratively built FLS Connect into a premier, $30 million multi-faceted political business with over 75 full time and 300 part-time employees in seven states.

  • Having co-founded one of the top telephone fundraising companies in America, Larson championed the development of numerous innovations for political groups, including phone from home calling services, database management products, and a mobile mapping program.
  • FLS was the leader in the industry for developing and implementing Get out the Vote campaigns and designing door to door grassroots efforts.
  • FLS developed the industry leading data and analytics programs for the Republican Party

In his early years, Larson lent his innovative analytical skills to several positions, including: Sales Executive, Strategic Telecommunications • Regional Political Director, Bush/Quayle Re-Election Campaign and Republican National Committee • Winning Campaign Manager, North Dakota Governor Al Olson • Field Representative, National Republican Congressional Committee • Executive Director, Delaware Republican Party.

Larson serves on the Board of the American Action Network, and Congressional Leadership Network. He also serves on the Board of bi partisan group, Defending Digital Campaigns. He was a senior advisor for Norm Coleman’s Senate election in 2002, his re-election effort in 2008, as well as the 2009 recount.


“Everything You Ever Wanted To Know About Primaries, Caucuses, Conventions & the 2024 Nominating Process for President”

Presidential nominating conventions have been part of American Democracy since 1832 and are the only way in which candidates for the Republican and Democrat parties can get on the General Election Ballot. In addition to nominating candidates, the Delegates to the National Convention set the party Platform and rules. Next summer, Chicago - the site of 25 prior conventions, the most of any city - will serve as host city for the Democrats, while the Republican Convention will be held in Milwaukee, Wisconsin - the first true such gatherings since the pandemic.

Jeff Larson - who has been closely involved in Republican campaigns for three decades - was the CEO for the 2016 Republican National Convention. In that role, he controlled all aspects of designing, organizing and implementing the $71 million dollar event and the 130 staff, 2,000 volunteers and over 15,000 members of the media who flocked to Cleveland that year.

Come each week to hear Jeff explain every aspect of conventions - from the historic to the technical to the quirky - and unpack the costs, schedules, formalities, rules, state pride and egos that go into these multi-million dollar affairs, which serve to define each of the parties' themes, priorities and standard bearer. Find out what a brokered convention actually means, and expect a side dish on money and spending.

Jeff will spend 15-20 minutes of each seminar digesting the events of the prior week that impact the Republican nominating process and general election.

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