Institute of Politics

Political Pollsters: The Art & Science of Public Opinion

Public opinion in 2012 was on display like never before, making this the most measured campaign cycle in history. But the flurry of numbers often produced confusing story lines and contradictory results. This panel sorts through the noise to understand what's driving the proliferation of polls, what role methodology plays in shaping results, and what worked (and what didn't) for pollsters and the public.

  • Mark Blumenthal Political Pollster, Principal at MysteryPollster, LLC
  • Anna Greenberg Political Pollster, Managing Partner at GQR
  • Bill McIntruff Republican Pollster, Partner, Public Opinion Strategies
  • Mark Mellman Public Opinion Researcher and Communication and Political Strategist, President and CEO of The Mellman Group
  • Joel Benenson Spring 2022 Pritzker Fellow, founder and CEO of the Benenson Strategy Group, Democratic pollster and strategist for President Barack Obama's 2008 and 2012 campaigns

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