Institute of Politics

Ads, Messaging and Media Buying in 2012

Leading media consultants from the 2012 presidential campaigns talk about the ads and messaging they created to move voters and define candidates and opponents in the race.

  • Jim Margolis Political Consultant, Partner at GMMB, Inc., Former Media Consultant, Obama for America
  • Ashley O'Connor Communications Strategist, Former Director of Advertising, Romney for President
  • Larry Grisolano CEO, AKPD Message and Media, Former Director of Paid Media and Opinion Research for Obama-Biden 2008 and 2012 Campaigns, Member, The University of Chicago Institute of Politics Board of Advisors
  • Jim Rutenberg Writer at large, The New York Times

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