- Pritzker Fellows
- Former Fellows
- Jeff Roe
Jeff Roe
Republican Political Consultant & Senior Strategist & Campaign Manager for Ted Cruz's 2016 Presidential Campaign
Fall 2017 Pritzker Fellow
Seminar Series: “Navigating the Republican Electorate: Tales from a Campaign Warrior”
Biography
Jeff Roe is a nationally recognized Republican political operative. As the Founder of Axiom Strategies, Jeff has built the largest Republican consulting firm in the nation. Since opening its doors in 2005 Axiom Strategies has expanded its footprint having offices located in seven cities nationwide including Kansas City, Washington D.C., San Francisco, Austin, Dublin, Annapolis, and Houston. In 2008, he made his early primary states debut on the Presidential level, coordinating phone contact and GOTV efforts for Governor Mike Huckabee. In 2012, he worked for Texas Governor Rick Perry. In 2015 Roe began running Senator Ted Cruz’s Presidential Campaign. According to the Washington Post, “Ted Cruz ran the best campaign of any Republican politician in the 2016 primary.” Others have noted that Ted Cruz’s campaign was “the most sophisticated” the nation had ever witnessed. Jeff’s firm focuses on targeted Congressional, Senate and Gubernatorial campaigns across the country where he has amassed an 81% victory rate in such races. Axiom’s direct mail program has won more awards than any other Republican mail firm for the third consecutive cycle. A Brookfield, Missouri native, Jeff grew up working on his family’s hog farm, is an Eagle Scout and joined the Army National Guard 155mm Howitzer Unit at the age of 17. He graduated from Northwest Missouri State University in Maryville, MO. He and his wife, Melissa, have two daughters, Remington and Reagan, they reside in Houston, Texas. They are members of First Baptist Church.
Seminars
“Navigating the Republican Electorate: Tales from a Campaign Warrior”
This seminar series will examine campaigns in the current, but ever-changing political environment. From the data and analytics that help shape campaign messages to the business of politics that influence Washington, what does it really mean to be a conservative today? Join the discussion as Roe lays the course for the 2018 election year.
What is data and how can it be used in politics? What does it mean to say a campaign is data-driven digital? With advances in technology and new abilities to reach voters digital and analytics now play a huge role in shaping campaigns and the mediums used to present candidates messages. How are digital campaign strategies evolving? Where do they fall short?
Special Guest: Michael Beach, Chief Executive Officer of Cross Screen Media
What does it actually mean to be a conservative in today’s modern times? How can young adults know what it means to be a conservative when the definition seems to always be changing? In recent years most political ideologies have experienced some sort of change, this lecture seminar will discuss the philosophies and ideas that shape modern conservatives' beliefs and the values they promote.
Special Guest: Chip Englander, Republican Political Consultant, former Campaign Manager for Rand Paul’s 2016 Presidential Campaign & then Senior Advisor in the Midwest for Marco Rubio’s 2016 Presidential Campaign
Fake news is everywhere and its ability to reach consumers is as easy as ever. How can you be a smart consumer of information in today’s day and age? This seminar will explore the misuse of data and how your source of information can have an impact on how you interpret news. We will geo-fence the school and look at what pops up on our phones and how to interpret it. You’ll never think the same way about information again.
Special Guest: Chris Wilson, Partner at Wilson Research Strategies who Worked on Senator Ted Cruz’s 2017 Presidential Campaign
The U.S. has never experienced a presidency like that of President Donald J. Trump. As the chief political correspondent for the National Review during the 2016 campaign, writer Tim Alberta has covered President Trump since the start of his political career. In this lecture, we will discuss what it means to be a conservative with President Trump in office.
Special Guest: Tim Alberta, Writer for POLITICO Magazine
Politics is a billion-dollar, unregulated industry that seems to grow larger every day. So, the question is, how does the swamp actually get filled? Who’s actually in the swamp? And what will it take to really “drain the swamp?”
Special Guest: Rob Phillips, Chief Operating Officer for Axiom Strategies
Businesses have always played a huge role in politics, but now more than ever people feel money is heavily influencing Washington. Where does all that money come from? And more importantly how and where is that money being spent? Who’s making money in politics and who’s not?
The 2017 Presidential Election showed us old campaign models no longer apply. What new challenges do candidates face when running for office? Campaigns require an extensive amount of time, planning and man-power. What does a typical campaign cycle look like from beginning to end? What are the multi-faceted approaches used in political communication throughout a campaign? This seminar will be a practical skills-building workshop on certain aspects of building a campaign.
Special Guest: Betsy Ankney, Republican Political Strategist
With the new age of advertising well upon us, countless mediums are used every day to reach audiences. What does this mean for campaigns and advertising? How has advertising evolved with the age of social media? With the 2018 election year underway, what are we already seeing in campaigns? How are candidates positioning themselves for 2018, 2020 and will advertising play a role or will it be a twitter/earned media campaign universe going forward?
Special Guest: Fred Davis, Republican Strategy & Media Consultant