Jeff Roe on “Navigating the Republican Electorate: Tales from a Campaign Warrior”

Jeff Roe's seminars will be held on Thursdays at 3:30pm.

All IOP Pritzker Fellows Seminars will be held in the IOP Living Room unless otherwise noted. 
All seminars are students only and closed to press/off the record.


This seminar series will examine campaigns in the current, but ever-changing political environment. From the data and analytics that help shape campaign messages to the business of politics that influence Washington, what does it really mean to be a conservative today? Join the discussion as Roe lays the course for the 2018 election year.

Session 1 (September 28): One Click Ahead | RSVP

What is data and how can it be used in politics? What does it mean to say a campaign is data-driven digital? With advances in technology and new abilities to reach voters digital and analytics now play a huge role in shaping campaigns and the mediums used to present candidates messages. How are digital campaign strategies evolving? Where do they fall short?

Special Guest: Michael Beach, Chief Executive Officer of Cross Screen Media. Cross Screen Media is a media and analytics company that helps brands optimize their media across all screens.  

Session 2 (October 5): The Modern-Day Conservative | RSVP

What does it actually mean to be a conservative in today’s modern times? How can young adults know what it means to be a conservative when the definition seems to always be changing? In recent years most political ideologies have experienced some sort of change, this lecture seminar will discuss the philosophies and ideas that shape modern conservatives' beliefs and the values they promote.

Special Guest: Chip Englander, Republican political consultant. Englander was the campaign manager for Rand Paul’s 2016 presidential campaign before joining Marco Rubio’s 2016 presidential campaign as a senior advisor in the Midwest.

Session 3 (October 12): Yellow Press | RSVP

Fake news is everywhere and its ability to reach consumers is as easy as ever. How can you be a smart consumer of information in today’s day and age? This seminar will explore the misuse of data and how your source of information can have an impact on how you interpret news. We will geo-fence the school and look at what pops up on our phones and how to interpret it. You’ll never think the same way about information again.

Special Guest: Chris Wilson, Partner at Wilson Research Strategies. Wilson worked on Senator Ted Cruz’s 2017 Presidential Campaign.

Session 4 (October 19): The People Have Spoken | RSVP  

The U.S. has never experienced a presidency like that of President Donald J. Trump. As the chief political correspondent for the National Review during the 2016 campaign, writer Tim Alberta has covered President Trump since the start of his political career. In this lecture, we will discuss what it means to be a conservative with President Trump in office.  

Special Guest: Tim Alberta, writer for POLITICO Magazine. Alberta covers the presidency of Donald Trump, Capitol Hill, the ideological warfare between and within the two parties, demographic change in America, and the evolving role of money in elections.

Session 5 (October 26): Swamp Wars | RSVP

Politics is a billion dollar, unregulated industry that seems to grow larger every day. So, the question is, how does the swamp actually get filled? Who’s actually in the swamp? And what will it take to really “drain the swamp?”

Special Guest: Rob Phillips, Chief Operating Officer for Axiom Strategies.

Session 6 (November 2): More Money, More Opinions, More Problems | RSVP

Businesses have always played a huge role in politics, but now more than ever people feel money is heavily influencing Washington. Where does all that money come from? And more importantly how and where is that money being spent? Who’s making money in politics and who’s not?

Session 7 (November 9): The Good, the Bad and the Ugly Side of a Campaign | RSVP

The 2017 Presidential Election showed us old campaign models no longer apply. What new challenges do candidates face when running for office? Campaigns require an extensive amount of time, planning and man-power. What does a typical campaign cycle look like from beginning to end? What are the multi-faceted approaches used in political communication throughout a campaign? This seminar will be a practical skills-building workshop on certain aspects of building a campaign.

Special Guest: Betsy Ankney, Republican political strategist

Session 8 (November 16): Tale as New as Time | RSVP

With the new age of advertising well upon us, countless mediums are used every day to reach audiences. What does this mean for campaigns and advertising? How has advertising evolved with the age of social media? With the 2018 election year underway, what are we already seeing in campaigns? How are candidates positioning themselves for 2018, 2020 and will advertising play a role or will it be a twitter/earned media campaign universe going forward?

Special Guest: Fred Davis, Republican strategy and media consultant. Davis has spent more than 40 years crafting ads that help candidates and companies win.